Interesting guest blog here on the HBR site concerning how Anheuser-Busch (the US beer company behind Budweiser) thinks about innovation. What I liked about it was not so much the plan they outline, but how it is communicated very clearly.
Sometimes coming up with a plan is the easy part. The challenge is sharing the plan clearly and simply, and Patrick O’Riordan appears to communicate the plan well.
Thanks for sharing this article. I like the perspective about “Brand Renovations” – nice term too. While you don’t want to revamp successful products and lose the “steam” you’ve built up already, sometimes it’s important to identify brands that could perform a little better and tweak them accordingly. A-B does this pretty effectively. And it’s just as important as coming up with new products on a regular basis.
josh@flagpole-software.com
http://www.flagpole-software.com