Switch is a book on change management. The publication has similarities to John Kotter’s Leading Change. The authors make the distinction between emotional and analytical motivations for change and argue persuasively that successful change requires both. This is insightful because most people tend to use either analytical or emotional arguments depending on their personality, but this is incomplete and if the two techniques are not combined change will fail. The authors use anecdotes to support their case, for example they detail how it wasn’t enough at a glove manufacturer to tell executives that they made too may different kinds of gloves, the change agents assembled all the gloves on a conference table during a meeting to make their point.
Projects, by definition are changing something, and as with all change, some people will prefer the status quo. The best project managers understand how to drive the change and will benefit from this book, which summarizes a lot of thinking on the topic in an easy to follow way. John Kotter should still be considered the leading author on the topic, but Chip and Dan Heath contribute some new thinking, particularly from a psychological perspective.