Brain Rules attempts to explain the complexity of the human brain in simple terms. Not an easy task, given that consciousness is far from fully understood, but the rule based framework leads to a clear book.
Unexpectedly, the book helps with delivering better presentations, a lot of the rules regarding attention span, memory and visual input will be very useful to those who give presentations frequently.
Another key takeaway for me was how unique everyone’s brains are, we don’t all store the same things in the same place and the uniqueness of brain layouts can explain differences between people.
If you have any interest in psychology, then Brain Rules is a useful book to further your understanding of the subject.
