Innovation: Ig Noble Awards – Bra As Gas Mask Wins Prize

The Ig Nobel Prizes are to some extent a parody of the Nobel Prize. Yesterday, Elena N. Bodnar, Raphael C. Lee, and Sandra Marijan won the public health prize for a bra that converts into a gas mask. An extract from their patent filing is below. It’s a clever idea, not that I know anything about gas masks, but presumably one of the challenges of gas masks is people aren’t keen to carry them around.

If you’re interested in processes for driving innovation within your organization, my book discusses the topic in detail.

Extract from the patent filing for the bra/gas mask device

Extract from the patent filing for the bra/gas mask device

One response to “Innovation: Ig Noble Awards – Bra As Gas Mask Wins Prize

  1. Pingback: The Ig Nobel Prize and Innovation – Tanks and Structured Procrastination | Strategic PPM

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