Honey Bucket and the Power of Effective Naming

It’s all to easy to concentrate on the substance and not the message – particular if you’re a project manager with a key milestone approaching. But the message or ‘the marketing’ associated with any program, even if internal, is key.

I love Honey Bucket in this regard, it’s just a great name for such an unpleasant product (a portable toilet). Communication is much more than effective naming of course, but a good name is a good start.

One response to “Honey Bucket and the Power of Effective Naming

  1. That’s a great picture!

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