The Value of Having Others Share Your Message

When communicating the value of your project, having others spread the word is far more impactful (and scaleable) than communicating it yourself. Surprisingly, electronics manufactures do well here. High Definition and more recently 3D television are big new categories for electronics. The value of HD and even 3D are now being communicated by all sorts of products far beyond the electronics industry, the examples below are toothpaste and paint, but the value of what electronics is selling is implicitly promoted as being premium.

It’s important to determine who can effectively communicate the value of your project.

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