Killing Good Ideas

Provocative post on innovation by Robert Sutton. Experts in innovation such as IDEO look to implement about 0.3% of the ideas they come up with, and ultimately they cull not just bad ideas, but also good ones, to ensure that the ideas that get implemented are truly excellent.

It’s an interesting observation, if the ideas that you are killing are strong, then the bar for the projects that you do implement is likely sufficiently high that you can have confidence in their success.

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