Segmenting Your Audience

It’s interesting that marketeers are so focused on segmenting their audience and project managers often aren’t.

To the marketeer it’s not about finding a message that will resonate with everyone, but finding a small group of interested people on the verge of making a purchase and tailoring the message to them. To a marketeer the ideal audience is small, but well understood. Things can grow from there.

The reverse is true of the project manager, for the status update or the request to update time sheet it’s about broadcasting the same message to as large a group as possible. The emphasis is often about efficiency of communication.

Perhaps project managers can learn something from marketeers. Something to think about for your next update or request – does everyone need to receive the same message? Of course it will take longer to tailor your message, but how many people are reading your status reports currently?

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