Better Reporting – The Food Plate

The USDA recently changed their dietary guidelines introducing the food plate (below) to replace the food pyramid (further below).

It’s a good example of cleaning up a report and removing superfluous information (servings, category detail) to create a clearer message and using clearer a metaphor (plate rather than pyramid) to tell the message. Not exactly clear why dairy gets it’s own circle, or if the colors imply anything, but still it’s a vast improvement in the ongoing losing battle against obesity, though innovation continues.

A great example of saying less and communicating more.

(And a lot better than some other government reporting efforts)

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