Now Starbucks print warnings on their straws. “Not recommended for use in hot beverages.”
Relentless rules, caveats and documentation are not likely to feed agile processes and innovation.
Agility trumps process. But there a third element that determines both – scale.
Heavy process is seldom chosen, it’s a by-product of scale. You can be agile the first time, the tenth time, but the hundredth time, the thousanth? Whether it’s coffee shops, construction projects or customers the logic is inescapable and the weight of process bears down on you.
You don’t chose process, but you do want to achieve scale, and process is the baggage that comes with repetition.
Netflix embrace agility, but will they still be able to do so when they are the main player in entertainment rather than the upstart competitor?