It seems counter-intuitive to want to fail fast, but if you stop to think about it, it’s far preferable to failing slowly. Killing a bad project early is superior to letting it run and not meet requirements. The faster you fail the sooner you can test another idea, and that may be the one that leads to success, and we know that psychological traps such as anchoring means that you’re likely to keep pushing a bad idea for too long, even if it’s not working out.
What this means:
- Seek feedback early (ideally critical feedback from a potential customer)
- Follow the path that will get you something testable as soon as possible (Frank Gehry builds models out of paper first)
- Determine what your criteria for success are (otherwise you might be tempted to bend the goals if you aren’t hitting your targets)